Well today has been an interesting day for Social Media. Facebook has been restricting access to Australian News, following in Google’s footsteps from last month.
Unfortunately we have seen this has inadvertently affected some emergency services, some Government based organisations, and weather. And there is even some small businesses reportedly affected. I am still plowing through reports and trying to determine the ripple affect of this ban but so far it should not have too much impact on Not-for-Profits Organisations or small businesses too much. Facebook has announced it will promptly fix any pages that have been inadvertently affected.
But I find this a timely reminder for all of us to revisit our Marketing Strategies.
I believe the reliance on one method of communicating with clients, staff, volunteers and consumers of services is a recipe for disaster. If you are not utilizing other methods of reaching your people please feel free to contact me on some ideas to update your communication strategies. Here is some ideas:
As more unfolds with the social media changes I will keep you updated, in the meantime I suggest its business as usual with perhaps scheduling some time to look at how you are effectively reaching your people.