HAVE YOU GOT AN EFFECTIVE MARKETING COMMUNICATION STRATEGY?

Well today has been an interesting day for Social Media.  Facebook has been restricting access to Australian News, following in Google’s footsteps from last month. 
 
Unfortunately we have seen this has inadvertently affected some emergency services, some Government based organisations, and weather.  And there is even some small businesses reportedly affected.   I am still plowing through reports and trying to determine the ripple affect of this ban but so far it should not have too much impact on Not-for-Profits Organisations or small businesses too much.  Facebook has announced it will promptly fix any pages that have been inadvertently affected. 
 
But I find this a timely reminder for all of us to revisit our Marketing Strategies. 
 
I believe the reliance on one method of communicating with clients, staff, volunteers and consumers of services is a recipe for disaster.  If you are not utilizing other methods of reaching your people please feel free to contact me on some ideas to update your communication strategies.  Here is some ideas:
 

• Be present with the clients in front of you (I think this is a “captain obvious” but I feel it has to be said because in those busy moments we forget the importance of being fully with the people we see face-to-face)
• Ask your clients if they are interesting in communicating via email or even text – then act: start collecting the necessary information and utilise some of the no-cost and low-cost methods of storing this information
• Take time to produce newsletters that can be sent by text or printed for sending via snail mail
• Utilise your website with well-written, informative articles that engage your people
• Attend Networking events (with the new norm being online there is plenty of opportunity to access these)

 
As more unfolds with the social media changes I will keep you updated, in the meantime I suggest its business as usual with perhaps scheduling some time to look at how you are effectively reaching your people.

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