Learn how to engage with your ideal client using social media without being concerned about algorithms while building your credibility and audience.
Social Media is a pertinent part of any business marketing strategy. Relying on it as your sole method of communicating with your audience is a risk many businesses take. Not only are you at the mercy of changing algorithms, you are leaving control for online access in the hands of the social media conglomerates.
Mitigating the risks means creating a diverse marketing plan that uses multi-channels strategies. However the impact social media does have on reaching potential clients cannot be underestimated. The added bonuses of social media are that it can give you a platform for building credibility, adding value and directing your clients to other channels where you can capture their attention using other means.
And this is the importance of multi-channel marketing strategies. You can use one channel to feed your clients to where you really need them to be so as to grow your business.
So lets look at some key ways that you can utilise Social Media to funnel your clients where you can grow your business:
At the end of the day the take away messages are not to rely solely on social media, use multiple platforms, keep all content relevant and don’t be afraid to put yourself out there in new, fresh ways that portrait your businesses message. And probably most importantly give a call to action for your ideal client to reach out to you. Tell them how to contact you or where to find more information either on your business or on the topic you are using to reach them.
If you want to learn more about Mindful Marketing or to have a free social media check up reach out via my website or call 0438 264 354.
M: 0438 264 354