Marketing Beyond the Vision

​Visioning your business is just one aspect of making it happen.  Balance lies in meeting the feminine with the masculine.  The Universe sees this and it responds when there is balance.  But what is the masculine in business and how can you keep the flow of the feminine? And how do you move past the vision and turn it into content that sells? 

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This time of the year is for breaking out the vision boards to set our intention and map out goals.  And there can be no doubt that a vision board is a powerful way to see our future and affirm what you wish to achieve.   Paint, draw, cut out images or words from magazines.
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This is part of the creative feminine way.  Vision board are fun and they invite you to dream.  Dream big and put that vision on paper in whatever creative way you are called, for your personal life and your business. 

However attractive images, positive affirmations and dreaming does not constituent achievement.  Achieving takes action.  Masculine energy is responsible for action. 

Taking action moves you beyond the vision.  This means working out your marketing plan.  Assuming you already know your business, your story and have a grasp of who is your ideal client, growing your business from your vision board will be an easy progression.

Your vision board should have your intention for the year ahead infused into it.  It will also lay out your goals.  From here it is important to make your goals measurable.  If you have a vision to grow the number of clients you have on your database, it is recommended that you establish how many you wish to be connected with over that 12-month period.  You may even like to break it down into smaller blocks of how many you will sign up each month or even each week.  Work out what you can commit too.  Remember the SMART* rule and keep it realistic.

The next step in bringing your vision off the board and into an actionable plan would be to establish how you will reach that outcome.   Sticking with the goal of growing the number of clients in your business, this would mean working out how you will find your clients and what steps you will use to engage those clients.  These are the true actionable goals of a vision board. 

These actions may be based on an already existing marketing strategy or they may include new initiatives to communicate with your clients.   Keep in mind strategies will change depending on the current environment your business is sitting.  Relevance is the key here.  Communication strategies that worked a few years ago may not be relevant today.  And even in some industries particular methods of communication will have more impact than in another.  Perhaps a bit of research may be needed.

While I type this, I am reminded that a lot can be achieved just by displaying your vision board.   Visualisation is a powerful method of manifestation.  You are what you think.  However, I have come to learn to be a co-creator with the Universe.  Not only does action let the Universe know I trust in myself but it reminds me I take responsibility for my own life.   Dreaming and moving towards our vision through action also sends a clear message to the Universe.  And dreaming and action is the balance of the masculine and feminine aspects of our business working together. 

Balance leads to manifestation.  So, my message to you is dream it, create it, plan it and take action.   Meet Yin with Yang.  This is your year.

*The acronym SMART in goal setting stands for Specific, Measurable, Achievable, Realistic (some also call this relevance) and Time Bound.